Why swimming is one of the best skills your child can learn

Swimming isn’t just a fun activity; it’s a vital life skill. It builds confidence, strengthens coordination, improves wellbeing, and could one day save a life. Yet, every year, thousands of children leave primary school unable to swim 25 metres, which is the national curriculum standard for water safety.

We believe every child deserves the chance to feel safe, confident, and happy in the water. That’s why we offer a complete pathway of swimming lessons designed to suit every age, ability and setting from baby and toddler sessions, through to our innovative school programmes and holiday academies.

Baby & toddler swimming

Our baby and toddler sessions are a gentle introduction to the water. Delivered in small groups in warm, private pools, lessons focus on play, songs and parent interaction to help little ones build early water confidence. Parents love the calm, nurturing environment and every achievement, big or small, is celebrated with badges and certificates.

School swimming

We’re proud to help Lincolnshire schools meet their swimming and water safety requirements through structured, high-quality lessons. Our experienced team of teachers work with pupils of all abilities to ensure they not only meet but often exceed national curriculum standards.

For schools looking for a more flexible option, our Swim at School programme brings the pool directly to the playground. A 10m x 5m heated pool is installed on-site, allowing pupils to swim daily without leaving school, reducing travel time, increasing progress, and creating a sustainable model of delivery.

Swimming academy

Our Swimming Academy gives children the chance to keep building their skills or get started on their swimming journey. With 1:1 lessons, small groups, and fun ‘crash course’ holiday sessions are a great way to boost confidence, improve technique and make progress fast, all while having fun.

At JB our mission is to ensure all of our swimmers are able to learn at their own pace and develop their water confidence and swimming technique.

Why families choose our swimming programmes

• Pass rate of around 58% -  the national average is 25%
• Small group ratios and individual attention
• Friendly, qualified instructors with backgrounds in education
• Safe and welcoming private pools
• Consistent teachers who get to know every child
• Progress tracked through the Swimphony app so parents can view achievements, order badges and manage lessons easily

For us, swimming is about more than just strokes and technique. It’s about building skills for life. We want every child to feel confident in the water, proud of their progress, and excited to learn more.

Whether your child is just starting out, looking to improve, or preparing for school swimming, JB’s experienced team can help them take the next step.

Don’t just take our word for it! 

Take a look at some of our recent testimonials from parents

🌟 I wanted to say a huge thank you to the swimming ladies at Woodhall Spa St. Hugh’s over the October half term. My boys only had 3 sessions but these amazing ladies made them feel safe and built their confidence up. They knew straight away how to help them with their swimming and technique. All done in a fun and caring way. I can't thank them enough. We can't wait to come back.

🌟 We have tried every way possible to be able to get our daughter in the swimming pool and have had no joy. JB Sports have managed to get her swimming after so many years of us trying so thankyou!

🌟 My child started his JB swimming journey at 6 and has recently just finished at aged 10. He has gone through every stage from 1-7 with the JBs swimming team and has enjoyed it very much. His instructors have always been very clear with instructions but have always added a fun element which has helped my child enjoy his lessons but also keep improving and fly through his swimming! 

🌟 The swim teacher my child has is great and they love their lessons. The swim teachers they have had have all been great and contributed to her swimming journey. I would definitely recommend the JBs swimming to anyone as it’s a massive life skill that every child should learn. The JB swim team also make it fun at the end of a great lesson, so it gets a 5-star rating from me and my child!

🌟 My child is loving their lessons with their swim teacher. Their confidence has grown so much, and their swim teacher is amazing with them. Thank you!